One thing companies need to remember is that as the capabilities of technology continue to rise, so do the expectations of their customers, said Nicole McMackin, president of Irvine Technology Corp., which specializes in information technology solutions and staffing. The bar keeps being raised higher and higher in terms of how quickly and efficiently customers expect to be served.
Businesses don’t need something just because it’s the newest and flashiest thing, said McMackin. They need what will help them succeed with their bottom line.
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